Yeditepe University

 Management Application and Research Center

YIRCoBS ’08

Yeditepe International Research Conference on Business Strategies

June 13 - 15, 2008

 

                       

 

 

Book of Extended Abstracts

     Organization
     Programme
     Registration

       SPONSORS

  

 

 

 

Conference Venue

Yeditepe University 26 August Campus

Conference attendees discussed research papers submitted in the following tracks:

Track A: Management

 Innovation, Technology and Manufacturing

 Foresight and Long Range Planning

 Corporate Governance and Social Responsibility

Track B: Marketing

 Marketing Theories and Culture

 Branding Strategies

 Innovation and Marketing

Track C: Finance

 New Products and Trends in Financial Markets

 Globalization Effects and Risk Structure of Financial Institutions

 Internationalization of Accounting Standards and  Reports

Papers presented at the conference will be published in Conference Proceedings. Authors of selected papers will be asked to undergo a second review process if they wish to have their papers published in a special issue of Yeditepe University Journal of Business and Economics.

Conference participants had free access to

Emerald Management Xtra

for one month (July 1 - 31, 2008)

 

Yeditepe University Doğa Club

 

   

19 June 2008